Yle ZONE
2022Role: Concept, visual identity, 3D illustration & animation
Client: Yleisradio Oy (Yle)
Team: Roosa-Emilia Ronkainen, Elina Äärelä, Saga Roos
Description:
A concept for Yle ZONE — a new children’s streaming platform for Yle Areena.
Our challenge was to imagine a dynamic and evolving platform that grows with the user.
The concept centered on a customizable “Zone” that children can shape to their own needs, personalizing it with playful, game-like elements. The goal was to combine Yle’s trusted brand with a more dynamic and emotionally engaging digital experience.
The project was part of a study module, and the development of the platform at Yle is still ongoing.
Yle Zone - place for all of us to relax, a space for each of us to make our own
Zone is a platform where you can unwind yourself from the outside world and find peace and relaxation. Whether you’re looking for a calming bedtime story for your child, entertainment in a cozy environment or a background content for focusing, this is the place. Create your own zone and customize it to fit your needs and preferences, making it the perfect place to relax and enjoy your time.